Provide students with a base knowledge of analytics and metrics used in strategic communication. Students will learn how to obtain and clean big data, how to analyze and turn it into insights and how to present and communicate insights into actionable recommendations. Requisites: Requires a prerequisite course of APRD 2000 or APRD 2002 (minimum grade D-). Restricted Strategic Communication (STCM) majors only with a minimum of 80 hours.
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Requisites: Requires prerequisite course of APRD 3000 or ARPD 3001 or APRD 3002 or APRD 3003 or APRD 3004 or JOUR 3503 or JOUR 3463 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only with a minimum of 85 hours.
Examines criticisms and contributions of advertising in society and the economy. Same as APRD 5453. Requisites: Restricted to College of Media, Communication, and Information (CMCI) students with a minimum of 73 hours taken.
Provides an introduction to design thinking as a means to drive social change and solve real-world problems. This studio class is project based and asks students to experiment with new behaviors of work and learning, including: collaboration, iteration, prototyping, empathizing, craft and inference. Field work and collaboration with teammates are required. Requisites: Requires a prerequisite course of APRD 2000 (minimum grade D-). Restricted Strategic Communication (STCM) majors only with a minimum of 80 hours.
Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required. Requisites: Requires a prerequisite course of APRD 3000 or JOUR 3503 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required. Requisites: Requires a prerequisite course of APRD 4503/JOUR 4503 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Requisites: Requires prerequisite course of APRD 3002 or JOUR 3463 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (ADVT-BSJR or JADV-BSJR) majors only with 57-180 credits (Juniors or Seniors).
Develop a variety of design concepts and execute them at a professional level. Students are assigned projects typical of those handled by design firms to demonstrate their ability in areas such as branding, product design, interaction design, etc. Students will also design their own online portfolio. Creative work is presented in a juried show at the end of the semester. Department requisite: students must apply with a portfolio, the quality will determine enrollment. Requisites: Requires a prerequisite course of APRD 3001 (minimum grade D-).
Refine the skills learned in APRD 4600 and further development of work at a professional level. With help from visiting professionals, students continue to develop a body of work that provides their mastery of user-centered design and branding across a variety of real-world assignments. The final portfolio is judged in the student creative show, juried by design professionals. Department requisite: students must apply with a portfolio, the quality will determine enrollment. Requisites: Requires a prerequisite course of APRD 3001 (minimum grade D-).
Immerses students in the process of creating successful communication and deepens their understanding of current industry standards and practices. Students will learn, develop and execute all aspects of the communication process under the guidance of professionals. Offered Maymester only. Requisites: Requires a prerequisite course of APRD 1000 (minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Strategic Communication (STCM) majors only.
Requisites: Restricted to students with 57-180 credits (Junior or Senior) College of Media, Communication, and Information (CMCIU), Program in Journalism & Mass Communication (JOURU) or Strategic Communication (STCM) majors only.
Introduces the scholarly discipline of strategic communication, theories of advertising and PR including theories relating to info processing, psychological responses to messages and creativity; covers pathways to a successful career, developing an academic plan for completing graduate school, conducting research and publishing, awareness of funding possibilities and the art of teaching and academic service. Required for strategic communication track PhD students. Covers the scholarly discipline of strategic communication, theories, pedagogy and the pathways to a successful career among other things.
