APRD-4403 (4) Advertising Campaigns

Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Requisites: Requires prerequisite course of APRD 3000 or ARPD 3001 or APRD 3002 or APRD 3003 or APRD 3004 or JOUR 3503 or JOUR 3463 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only with a minimum of 85 hours.