Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
Introduction to how communication builds community by creating and sharing meaning. Examination of communication practices at the interpersonal level (friends and family), the group level (teams, classrooms and organizations) and the societal level (citizenship, social change, mass media). Department enforced: restricted to students in the Communication and Society Residential Academic Program.
Surveys the history, practices and responsibilities of journalism in a democracy. Examines ethics, best practices in institutional and network settings, reporting and writing, international news systems, personal branding, and strategies for creating and distributing content across media platforms. Promotes the highest professional values and encourages students to be leaders who recognize the possibilities of journalism in a democratic society. Requisites: Restricted to College of Media, Communication, and Information (CMCI) or Program in Journalism & Mass Communication (JOUR) undergraduate students only.
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. The course emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication. Similar to JOUR 3453. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. This encompasses every facet of making strategic decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the relationship between consumer and content. Similar to JOUR 3403. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.
Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Two semester sequence required for all CMCI students; 4 credit hours each semester.
Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Two semester sequence required for all CMCI students; 4 credit hours each semester. Requisites: Requires prerequisite course of CMCI 1010 (minimum grade D-).
Introduces students to practices in Information Science, focusing on techniques for representing information in various forms of data and infrastructure. Through design explorations, activities and small group projects, students will develop critical facility representing and transforming information, through techniques of data collection, generation, analysis and communication. Requisites: Requires enrollment in corequisite course of INFO 1112.
Expands students' perspectives on fundamental categories of human experience and helps them develop critical perspectives on how that experience is constructed Focuses on the ways in which experiences and worldviews reflect cultural and social differences. Studio format enables students to directly understand how systems of convention live in the simplest of representations. Requisites: Requires enrollment in corequisite course of INFO 1111.
Provides an introduction to thinking about human-centered design and the universal requirements of interactions with data, information and technologies. Studio experiences challenge students to consider the impact hat design choices in information and computing technologies have on a) enabling diverse audiences to access, manipulate and experience information, and b) how differences get encoded by data structures, ultimately reflecting biases. Requisites: Requires enrollment in corequisite course of INFO 1122.
Surveys key concepts and theories in Information Science, focusing on the ways information enables new ways of living, working and thinking. Students will critically examine texts, systems and interpretations of data from a variety of disciplinary perspectives that speak to how people, infrastructures and contexts constrain and enable uses of information. Requisites: Requires enrollment in corequisite course of INFO 1121.
Introduces principles of computational thinking through the manipulation, transformation and creation of media artifacts, such as images, sound and web pages. Students will be exposed to a high-level overview of algorithms, functions, data structures, recursion and object-oriented computer programming through a series of assignments that emphasize the use of computation as a means of creative expression.
Surveys communication in a variety of contexts and applications. Topics include basic concepts and general models of communication, ethics, language and nonverbal communication, personal relationships, group decision making, organizational communication, and impact of technological developments on communication. Required for COMM majors. Meets MAPS requirement for social science: general. Approved for arts and sciences core curriculum: contemporary societies.
Covers theory and skills of speaking in various public settings. Examines fundamental principles from rhetorical and communication theory and applies them to oral presentations. Required for COMM or COMN majors.
Surveys concepts and techniques for characterizing and quantifying data. Students will learn to use different types of quantitative data, to summarize data with descriptive statistics, to measure similarity of different datasets, to interpret probabilities and statistical significance and to quantify and predict changes in data.
Prepares students for critical practices in contemporary media cultures in a global context. This course explores the diversity of media practices, including narrative and non-narrative forms, emphasizing aesthetics and visual studies. In lectures and labs students will explore video, sound, the internet, and other multi-media platforms of expression.
Covers basic theories, concepts, and characteristics that underlie face-to-face interactions in interpersonal, small group, and organizational settings. Activities stress the development of both task and relational skills in these settings. Required for COMM or COMN majors.
Explores the relationship between visual images and cultural values, including how we process visual information, the evolution of conventions in various media, common visual portrayals, and ethical issues. Department enforced: restricted to students in the Communication and Society Residential Academic Program. Approved for arts and sciences core curriculum: literature and the arts.
Explores the practice of advertising from a variety of viewpoints including advertisers, agencies and the public. Students will examine advertising via successful campaigns for some of the world's most iconic brands. Topics include history and evolution of the industry, the process of creating ideas in a multi-disciplinary world and challenge of advertising to act ethically and responsibly within society. Similar to JOUR 2403. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Investigates select topics in communication. Does not count toward the 2000-level courses required for the major, unless explicitly stated in the course schedule. May be repeated up to 6 total credit hours on different topics. Recommended prereqs., COMM 1210 and COMM 1600.
Facilitates career development through the disciplined reflection about and presentation of one's work using a variety of modalities across a variety of media. Students will be introduced to individuals and organizations representing a diversity of career paths in their chosen field.
Develops basic news-gathering skills for work in news enterprises. Students learn techniques central to research, reporting, writing and producing stories for various media formats. Requisites: Requires prerequisite courses of CMCI 1010 and CMCI 1020 and JRNL 1000 or JOUR/JRNL 2601 (minimum grade D-). Restricted to Journalism (JRNL) majors only.
Explores the expanding nature of literacy in a digital world and changes in the meanings and practices of literacy over time. Prepares students to access, analyze, evaluate, create and engage with media in a variety of forms. Acquire competencies in evolving multimedia environments by critically evaluating media messages.
Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Similar to JOUR 4272. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
