APRD-1001 (3) Creative Concepts

Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. The course emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication. Similar to JOUR 3453. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.