APRD-4300 (3) Strategic Communication Analytics and Metrics

Provide students with a base knowledge of analytics and metrics used in strategic communication. Students will learn how to obtain and clean big data, how to analyze and turn it into insights and how to present and communicate insights into actionable recommendations. Requisites: Requires a prerequisite course of APRD 2000 or APRD 2002 (minimum grade D-). Restricted Strategic Communication (STCM) majors only with a minimum of 80 hours.