APRD-7001 (3) Pro Seminar in Strategic Communication

Introduces the scholarly discipline of strategic communication, theories of advertising and PR including theories relating to info processing, psychological responses to messages and creativity; covers pathways to a successful career, developing an academic plan for completing graduate school, conducting research and publishing, awareness of funding possibilities and the art of teaching and academic service. Required for strategic communication track PhD students. Covers the scholarly discipline of strategic communication, theories, pedagogy and the pathways to a successful career among other things.