APRD-4543 (3) Strategic Brand Management

Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Requisites: Requires prerequisite course of APRD 3002 or JOUR 3463 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (ADVT-BSJR or JADV-BSJR) majors only with 57-180 credits (Juniors or Seniors).