Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. The course emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication. Similar to JOUR 3453. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. This encompasses every facet of making strategic decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the relationship between consumer and content. Similar to JOUR 3403. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores the practice of advertising from a variety of viewpoints including advertisers, agencies and the public. Students will examine advertising via successful campaigns for some of the world's most iconic brands. Topics include history and evolution of the industry, the process of creating ideas in a multi-disciplinary world and challenge of advertising to act ethically and responsibly within society. Similar to JOUR 2403. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Similar to JOUR 4272. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Provides a comprehensive survey of the ideas, events, and individuals that determined the design of information, objects, culture, and commerce across societies. Students will examine the social, political and cultural contexts that have shaped media design and the ideologies and relationships of similar movements in art and architecture. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Instructor consent required. Similar to JOUR 3503. Requisites: Requires a prerequisite course of APRD 2003 or APRD 2003 (minimum grade D-). Requires a corequisite course of APRD 3001. Restricted to Strategic Communication (STCM) majors only.
Students are introduced to design elements and principles, resarch and visual storytelling. They are challenged to communicate intellectual, sensory and emotional conepts by learning a visual vocabulary of type, color, and form expressed in a variety of mediums and dimensons. Similar to JOUR 4513. Requisites: Requires a prerequisite course of APRD 2003 or APRD 2003 (minimum grade D-). Requires a corequisite course of APRD 3000. Restricted to Strategic Communication (STCM) majors only.
Explores cross-channel media consumption (television, print, radio, Internet, product placement, word-of-mouth, etc.) and developing evaluative techniques to choose media that will most effective implement a brand strategy; allows students to learn how to utilize different forms of media in the context of integrated brand communication. Similar to JOUR 3463. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships. Similar to JOUR 4533. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores how to create and produce effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity. Extending the design principles learned in previous classes, the student will concept for user interfaces (UI) and navigational frameworks that optimize usability, accessibility. Requisites: Requires prerequisite courses of APRD 3000 and APRD 3001 or JOUR 3503 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores the development of interactive concepts that meet the strategic brief's brand objectives. Emphasis is placed first on developing strong digital ideals. Students also master the styles appropriate for different digital media and then use those skills. Requisites: Requires prerequisite courses of APRD 3000 and APRD 3001 or JOUR 3503 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Writing for multiple media platforms using journalistic styles and storytelling skills with an emphasis on ethical relationship building. Requisites: Requires a prerequisite course of APRD 2003 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Requisites: Requires prerequisite course of APRD 3000 or ARPD 3001 or JOUR 3503 or JOUR 3463(minimum grade D-). Restricted to Strategic Communication (STCM) majors only with a minimum of 85 hours.
Examines criticisms and contributions of advertising in society and the economy. Same as APRD 5453. Requisites: Restricted to College of Media, Communication, and Information (CMCI) students with a minimum of 73 hours taken.
Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required. Requisites: Requires a prerequisite course of APRD 3000 or JOUR 3503 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required. Requisites: Requires a prerequisite course of APRD 4503/JOUR 4503 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Requisites: Requires prerequisite course of APRD 3002 or JOUR 3463 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with 57-180 credits (Juniors or Seniors).
