Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
Introduction to how communication builds community by creating and sharing meaning. Examination of communication practices at the interpersonal level (friends and family), the group level (teams, classrooms and organizations) and the societal level (citizenship, social change, mass media). Department enforced: restricted to students in the Communication and Society Residential Academic Program.
Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. The course emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication. Similar to JOUR 3453. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. This encompasses every facet of making strategic decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the relationship between consumer and content. Similar to JOUR 3403. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Two semester sequence required for all CMCI students; 4 credit hours each semester.
Engages key principles and practices in the fields of media, communication and information. Emphasizes the analyses of new and old media, information technologies, verbal and visual literacies, communicative interactions and cultural practices through process-based learning and hands-on projects utilizing multiple modes of expression. Two semester sequence required for all CMCI students; 4 credit hours each semester. Requisites: Requires prerequisite course of CMCI 1010 (minimum grade D-).
Surveys communication in a variety of contexts and applications. Topics include basic concepts and general models of communication, ethics, language and nonverbal communication, personal relationships, group decision making, organizational communication, and impact of technological developments on communication. Required for COMM majors. Meets MAPS requirement for social science: general. Approved for arts and sciences core curriculum: contemporary societies.
Covers theory and skills of speaking in various public settings. Examines fundamental principles from rhetorical and communication theory and applies them to oral presentations. Required for COMM or COMN majors.
Prepares students for critical practices in contemporary media cultures in a global context. This course explores the diversity of media practices, including narrative and non-narrative forms, emphasizing aesthetics and visual studies. In lectures and labs students will explore video, sound, the internet, and other multi-media platforms of expression.
Covers basic theories, concepts, and characteristics that underlie face-to-face interactions in interpersonal, small group, and organizational settings. Activities stress the development of both task and relational skills in these settings. Required for COMM or COMN majors.
Explores the relationship between visual images and cultural values, including how we process visual information, the evolution of conventions in various media, common visual portrayals, and ethical issues. Department enforced: restricted to students in the Communication and Society Residential Academic Program. Approved for arts and sciences core curriculum: literature and the arts.
Explores the practice of advertising from a variety of viewpoints including advertisers, agencies and the public. Students will examine advertising via successful campaigns for some of the world's most iconic brands. Topics include history and evolution of the industry, the process of creating ideas in a multi-disciplinary world and challenge of advertising to act ethically and responsibly within society. Similar to JOUR 2403. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Investigates select topics in communication. Does not count toward the 2000-level courses required for the major, unless explicitly stated in the course schedule. May be repeated up to 6 total credit hours on different topics. Recommended prereqs., COMM 1210 and COMM 1600.
Develops basic newsgathering skills for work in newsgathering skills for work in news enterprises. Students learn techniques central to research, reporting and writing stories for various media formats, includign video, online and print. Requisites: Requires prerequisite courses of CMCI 1010 and CMCI 1020 and JRNL/JOUR 2601 (minimum grade D-). Restricted to Journalism (JRNL) majors only.
Explores the expanding nature of literacy in a digital world and changes in the meanings and practices of literacy over time. Prepares students to access, analyze, evaluate, create and engage with media in a variety of forms. Acquire competencies in evolving multimedia environments by critically evaluating media messages.
Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Similar to JOUR 4272. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Examines the historical development of communication forms, tools, technologies and institutions (orality, writing, printing, photography, film, radio, television, computers, internet); their influence on culture (forms of expression and social relationships); and their impact on social and individual experience. Applies knowledge of communication history to contemporary social issues and problems in media and society, domestically and internationally.
Provides a comprehensive survey of the ideas, events, and individuals that determined the design of information, objects, culture, and commerce across societies. Students will examine the social, political and cultural contexts that have shaped media design and the ideologies and relationships of similar movements in art and architecture. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Investigate historical and cultural discourses in the formation of media practices. Examines practices such as performance media; cinematic media, media art, and their aesthetic alignment to cognate movements throughout history.
Introduces concepts in rhetoric and argumentation that are used to explain significant social and political changes in our society. The goal is to show how social actors use rhetoric to promote some social goals and hinder others. Recommended prereqs., COMM 1210 and COMM 1600. Requisites: Restricted to students with 27-180 credits (Sophomores, Juniors or Seniors) only.
Builds students' ability to watch, reflect on, and write about media images. The course will be grounded in the analysis of media practices with special focus on media style and storytelling techniques. Explores media aesthetics from formal, cultural, and theoretical perspectives. Requisites: Requires a prerequisite course of CMDP 1400 (minimum grade D-).
Examines how aspects of talk (e.g., turn-taking, speech acts, narratives, dialect, and stance indicators) link with identities (e.g., ethnic and racial, age, gender, work-related, and personal). Considers how communication is central to constructing who people are and examines social controversies related to talk and identities. Approved for GT-SS3. Approved for arts and sciences core curriculum: human diversity.
Working in design groups, students will explore the expressive potential of media through the production of short projects, discussions, readings, formal analysis, and critique. Provide a basic introduction to media practices as an extension of "visual thinking" and through approaches to storytelling, and hybrid media forms. Requisites: Requires a prerequisite course of CMDP 1400 (minimum grade D-).
Focuses on basic processes in face-to-face interaction, including verbal and nonverbal messages, coordination in conversation, messages about self and others, and communication in personal relationships. Emphasizes theory and concepts rather than skills. Recommended prereqs., COMM 1210 and COMM 1600. Requisites: Restricted to students with 27-180 credits (Sophomores, Juniors or Seniors) only.
