APRD-1002 (3) Introduction to Branding Strategy

Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. This encompasses every facet of making strategic decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the relationship between consumer and content. Similar to JOUR 3403. Requisites: Requires a prerequisite course of APRD 1000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.