APRD-2000 (3) Principles of Advertising

Explores the practice of advertising from a variety of viewpoints including advertisers, agencies and the public. Students will examine advertising via successful campaigns for some of the world's most iconic brands. Topics include history and evolution of the industry, the process of creating ideas in a multi-disciplinary world and challenge of advertising to act ethically and responsibly within society. Similar to JOUR 2403. Requisites: Requires prerequisite courses of APRD 1001 and APRD 1002 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.