APRD-3003 (3) Research Methods for Creative Strategists

Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships. Similar to JOUR 4533. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.