APRD-3102 (3) Writing for Digital Media

Explores the development of interactive concepts that meet the strategic brief's brand objectives. Emphasis is placed first on developing strong digital ideals. Students also master the styles appropriate for different digital media and then use those skills. Requisites: Requires prerequisite courses of APRD 3000 and APRD 3001 or JOUR 3503 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.