Courses

Examines the theory and practice of branding, target segmentation and how the digital space and the rapid rise of consumer generated content have impacted brand management. Students analyze audience research, and the competitive set to develop brand positions and benefits. Prereq., JOUR 2403. Prerequisites: Requires pre-requisite course of JOUR 2403. Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 45 hours taken.

Provides an opportunity to explore approaches to creative problem solving and visual thinking. Students draw on this theoretical foundation to develop advertising ideas in a variety of media for both commercial clients and non-profit organizations. Prereq., JOUR 2403. Prerequisites: Requires pre-requisite course of JOUR 2403. Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 45 hours taken.

Studies media, markets, and audiences, and their relationships to advertising messages. Prereqs., JOUR 3403 and 3453. Prerequisites: Requires pre-requisite courses of JOUR 3403 and 3453. Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.

Introduces students to applied research methods and provides practice in using research in marketing and advertising decision making. Prereqs., JOUR 3403 and 3453. Restricted to junior/senior JOUR, MKTG and ADVT majors.

Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Prereqs., JOUR 3403, 3453 and instructor consent. Coreq., JOUR 4513. Prerequisites: Prereq., JOUR 3453 and instructor consent. Coreq., JOUR 4513.

Provides the opportunity to do advertising work outside existing classes. May be repeated up to 6 total credit hours. Instructor consent required.

Gives students the opportunity to work in small groups to develop material for an actual client. Students examine basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Prereq., JOUR 3463 or 3503. Prerequisites: Requires pre-requisite course of JOUR 3463 or 3503. Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors with a minimum of 85 hours.

Examines criticisms and contributions of advertising in society and the economy. Same as JOUR 5453.

Builds on skills acquired in JOUR 3503 and 4513 to help students enhance their conceptual abilities and generate both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Prereqs., JOUR 3503 and 4513 and instructor consent.

Explores theories of visual communication, the visual imagination, and key principles of design. Develops students ability to express ideas through images and to create both effective visual concepts and layouts for a variety of media. Prereq., JOUR 3453 and instructor consent. Coreq. JOUR 3503.

Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. JOUR 4503 and instructor consent.

Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that motivate purchase. Prereqs., JOUR 3403, 3453. Restricted to Advertising or Marketing majors only with a minimum of 57 hours taken. Prerequisites: Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 57 hours taken.

Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Prereq., JOUR 3463. Restricted to Advertising or Marketing majors only with a minimum of 57 hours taken. Prerequisites: Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 57 hours taken.

Restricted to Journalism majors with a minimum of 75 hours taken. Prereqs., JOUR 3453, 3463, and 3473. Prerequisites: Restricted to Advertising (ADVT) majors with a minimum of 75 hours taken.

Same as JOUR 4453.