Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that motivate purchase. Prereqs., JOUR 3403, 3453. Restricted to Advertising or Marketing majors only with a minimum of 57 hours taken. Prerequisites: Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 57 hours taken.