JOUR-4403 (4) Advertising Campaigns

Gives students the opportunity to work in small groups to develop material for an actual client. Students examine basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Prereq., JOUR 3463 or 3503. Prerequisites: Requires pre-requisite course of JOUR 3463 or 3503. Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors with a minimum of 85 hours.