Studies media, markets, and audiences, and their relationships to advertising messages. Prereqs., JOUR 3403 and 3453. Prerequisites: Requires pre-requisite courses of JOUR 3403 and 3453. Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.