Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Prereq., JOUR 3463. Restricted to Advertising or Marketing majors only with a minimum of 57 hours taken. Prerequisites: Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 57 hours taken.