Covers ERP (enterprise resource planning) technologies which facilitate business processes within firms in three modules. The first will involve understanding the basics of technologies in organization. The second module will introduce OpenERP, an open-source ERP system for small-medium sized businesses. The final module is an introduction to SAP, the most widely used ERP system for large organizations. Requisites: Requires prerequisite courses of BASE 2101, 2102, 2103 and 2104 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Focuses on the development of user-friendly business systems, especially websites. Students will plan, design and develop websites, including mobile sites, that are user-friendly and visually appealing following current best practices for responsive and interactive design. Usability testing and website analytics techniques will be explored and practiced. MGMT 4230 and 5230 are the same course. Requisites: Requires prerequisite courses of BASE 2101, 2102, 2103 and 2104 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Examines advanced financial accounting theory and practice, emphasizing U.S. and international accounting for business combinations, consolidated financial statements, and accounting for partnerships. Same as ACCT 5240. Requisites: Requires prerequiste course of ACCT 3220 and ACCT 3230 or ACCT 3225 (minimum grade D-). Restricted to Accounting (ACCT) or Finance (FNCE) majors with 52-180 units completed.
Focuses on the use of U.S. and international accounting information by decision-makers external to the firm. Considers judgments made by investors, security analysts, bank lending officers, and auditors. Emphasizes equity valuation and risk analysis. Requisites: Requires a prerequisite course of ACCT 3220 or 3225 (minimum grade D-). Restricted to Accounting (ACCT), Finance (FNCE) or Accounting Concurrent Degree majors only with 52-180 units completed.
Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with 52 minimum units required.
Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors. Requisites: Requires prerequisite courses MKTG 3250 and 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with minimum 52 units completed.
Critically analyzes advanced topics in cost management. Uses cases and current readings. Requisites: Requires prerequisite courses of ACCT 3220 and ACCT 3230 and ACCT 3225 (all minimum grade D-). Restricted to students with 87-180 credits (Senior, Fifth Year Senior).
Designed for those students interested in working in the service industries. Addresses the distinct needs and problems of service organizations in the area of marketing and service quality. Service organizations (i.e., banks, transportation companies, hotels, hospitals, educational institutions, professional services, etc.) require a distinctive approach to marketing strategy---both in its development and execution. Builds and expands on marketing ideas and how to make them work in service settings. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-).
Privacy = the new currency. In a time where technology allows unprecedented aggregation of personal information use of "private" information is moving faster than social norms and laws can follow. We will dissect the technologies and social trends related primarily to privacy and use of information about individuals to reap profits. A good complement to business intelligence and analytics classes. Same as MGMT 4440. Requisites: Requires prerequisite course of BCOR 2300 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Privacy = the new currency. In a time where technology allows unprecedented aggregation of personal information use of "private" information is moving faster than social norms and laws can follow. We will dissect the technologies and social trends related primarily to privacy and use of information about individuals to reap profits. A good complement to business intelligence and analytics classes. Same as CESR 4440. Requisites: Requires prerequisite course of BCOR 2300 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Considers the interaction of accountants with information systems and the role of accounting information systems in business processes. Focuses on the tools used by accountants and provides an understanding of accounting as an information system. Same as ACCT 5540. Requisites: Requires a prerequsite course of ACCT 3220 or ACCT 3225 (minimum grade D-). Restricted to Accounting (ACCT) majors with 52-180 units completed.
Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with 52 minimum units required.
Focuses on the financial concepts, issues, methods, and industry practices relevant to entrepreneurial decision makers. Addresses a variety of topics including financial valuation, various sources of funds, structures and legal issues in arranging financing, the private and public venture capital markets, and preparation for, and execution of, an initial public securities offering. Provides an understanding of the segments of the capital markets specializing in start-ups and growth financing. Requisites: Requires a prerequisite course of BCOR 2200 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Emphasizes the value of assurance services, including the market for financial-statement audits, and the audit decision process, from obtaining a client through planning and testing, to issuance of the audit report. Focuses on making judgments and decisions under conditions of uncertainty and continually evaluating the substance of business transactions over their form. Same as ACCT 5620. Requisites: Requires a prerequsite course of ACCT 3230 (minimum grade D-). Restricted to Accounting (ACCT) majors 52-180 units completed.
Focuses on the management of a firm's relationships with other businesses. Addresses business-to-business marketing strategies, relationships with channel members, and strategic alliances/partnerships. Topics include relationship structures, power, conflict, negotiation, industry analysis, selection of business partners, and managing for long-term stability. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-).
Reporting, planning and control of government and nonprofit organizations. Includes program budgets, responsibility accounting, and fund accounting. Same as ACCT 5800. Requisites: Requires prerequiste course of ACCT 3220 and ACCT 3230 or ACCT 3225 (minimum grade D-). Restricted to Accounting (ACCT) or Finance (FNCE) majors with 52-180 units completed.
Social responsibilities of the business executive, business ethics, business-government relations, and business in literature. Department enforced restriction: open to seniors who have completed at least 30 semester hours of business courses with not less than a 3.30 GPA and have instructor consent. . Requisites: Requires prerequisite course of BCOR 2400 (minimum grade D-).
As the capstone course for the Real Estate Certificate program, students complete approximately 150 internship hours with a real estate company over the semester (approximately 10 hours per week). The class will meet biweekly and focus on career options and opportunities in real estate. Contact the Real Estate Center for internship and registration information.
Offered irregularly to provide opportunity for investigation of new frontiers in accounting. Same as ACCT 5820. Requisites: Requires a prerequsite course of ACCT 3220 (minimum grade D-). Restricted to Accounting (ACCT) majors 52-180 units completed.
Variable topics in business drawing from a variety of business disciplines. Requisites: Restricted to Business (BUSN) majors with 52-180 units completed.
Offered irregularly to provide opportunity for investigation into new frontiers in finance. May be repeated up to 6 total credit hours. Requisites: Requires prerequisite courses of FNCE 3010 and 3030 (minimum grade D-). Restricted to Business majors with 52-180 units completed.
