MKTG-4650 (3) Institutional Relationships and Strategy

Focuses on the management of a firm's relationships with other businesses. Addresses business-to-business marketing strategies, relationships with channel members, and strategic alliances/partnerships. Topics include relationship structures, power, conflict, negotiation, industry analysis, selection of business partners, and managing for long-term stability. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-).