MKTG-4300 (3) Pricing and Channels of Distribution

Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors. Requisites: Requires prerequisite courses MKTG 3250 and 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with minimum 52 units completed.