MKTG-4550 (3) Advertising and Promotion Management

Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Requisites: Requires prerequisite courses of MKTG 3250 and 3350 (all minimum grade D-). Restricted to Business (BUSN) majors with 52 minimum units required.