Training in narrow topics of media practices. Requisites: Restricted to College of Media, Communication and Information (CMCI) or Arts and Sciences (ARSC) majors only.
Provides a communicatively based definition of formal organization and deals with individual-organizational relationships. Addresses topics such as organizational theory, organizational culture, power, technology, decision making, teamwork, leadership, diversity, gender, socialization, and ethics. Recommended prereqs., COMM 1210 and COMM 1600. Requisites: Restricted to students with 27-180 credits (Sophomores, Juniors or Seniors) only.
Surveys the history, practices and responsibilities of journalism in a democracy. Examines ethics, best practices in institutional and network settings, reporting and writing, international news systems, personal branding, and strategies for creating and distributing content across media platforms. Promotes the highest professional values and encourages students to be leaders who recognize the possibilities of journalism in a democratic society. Requisites: Restricted to College of Media, Communication, and Information (CMCI) or Program in Journalism & Mass Communication (JOUR) undergraduate students only.
Explores creative approaches to idea formation, conceptualization, and organization for the moving image employing critical thinking, improvisation, and visual storytelling techniques. This course includes forms of creative writing, storytelling, and preproduction techniques and strategies. Requisites: Restricted to College of Media, Communication and Information (CMCI) or Arts and Sciences (ARSC) majors only.
Investigates documentary cinema and media practices through class discussions, research papers, hands on exercises and the screenings. The course cross-references documentary photography and moving-image documentary in the production of short digital projects. We will likewise explore the distinctive contributions of digital technologies to documentary image making. Requisites: Requires prerequisite course of CMDP 2500 (minimum grade D-).
Provides an overview of the recording process from the performer's perspective from soundcheck through final mastering, addressing contemporary issues in technology, web, and performance media. Uses recorded material from in-class sessions. Department consent required. Same as MUSC 2081. Requisites: Restricted to College of Music (MUSCU) or Department of Critical Media Practices (DCMP) undergraduate students only.
Provides hands-on instruction in various sound recording techniques. This course addresses acoustics, sound reinforcement, studio maintenance, and troubleshooting. This course is taught through labs and individual recording projects. Department consent required. Same as MUSC 2091. Requisites: Requires prerequisite course of CMDP 2860 or MUSC 2081 (minimum grade D-). Restricted to College of Music (MUSCU) or Department of Critical Media Practices (DCMP) undergraduate students only.
Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Instructor consent required. Similar to JOUR 3503. Requisites: Requires a prerequisite course of APRD 2003 or APRD 2003 (minimum grade D-). Requires a corequisite course of APRD 3001. Restricted to Strategic Communication (STCM) majors only.
Explores select issues in communication. May be repeated up to 6 total credit hours on different issues. Recommended prereqs., COMM 1210 and COMM 1600. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Students are introduced to design elements and principles, resarch and visual storytelling. They are challenged to communicate intellectual, sensory and emotional conepts by learning a visual vocabulary of type, color, and form expressed in a variety of mediums and dimensons. Similar to JOUR 4513. Requisites: Requires a prerequisite course of APRD 2003 or APRD 2003 (minimum grade D-). Requires a corequisite course of APRD 3000. Restricted to Strategic Communication (STCM) majors only.
Introduces theoretical approaches and practices used to analyze the content, structure, influence and contexts of media. Explores factors shaping media, including: politics, economics, technology, cultural traditions. Studies concepts, theoretical approaches and research methods of media criticism, and adopts and adapts these frameworks in analyses of mediated communication.
Explores cross-channel media consumption (television, print, radio, Internet, product placement, word-of-mouth, etc.) and developing evaluative techniques to choose media that will most effective implement a brand strategy; allows students to learn how to utilize different forms of media in the context of integrated brand communication. Similar to JOUR 3463. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Examines issues at the intersection of digital media, culture and politics, such as regulation and network architecture, piracy and hacking, and grassroots activism. Engage with a range of theories about cultural politics, democracy, liberalism and neo-liberalism in relation to digital information and communication technologies.
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships. Similar to JOUR 4533. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 3403 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores how to create and produce effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity. Extending the design principles learned in previous classes, the student will concept for user interfaces (UI) and navigational frameworks that optimize usability, accessibility. Requisites: Requires prerequisite courses of APRD 3000 and APRD 3001 or JOUR 3503 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores the development of interactive concepts that meet the strategic brief's brand objectives. Emphasis is placed first on developing strong digital ideals. Students also master the styles appropriate for different digital media and then use those skills. Requisites: Requires prerequisite courses of APRD 3000 and APRD 3001 or JOUR 3503 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Introduces the basic elements of visual communication. Covers the use of camera systems, digital imaging techniques and other aspects of photojournalism including law, ethics, history and critical decision-making. Requisites: Requires a prerequisite course of JOUR/JRNL 2601 (minimum grade D-). Restricted to Journalism (JRNL) majors with a minimum of 57 hours taken.
Writing for multiple media platforms using journalistic styles and storytelling skills with an emphasis on ethical relationship building. Requisites: Requires a prerequisite course of APRD 2003 (minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Surveys the political and economic structures of media system in developed and developing countries and discusses the impact of privatization, ownership consolidation, and globalization on the flow of information across national borders. Also looks at how global media flows and counter-flows affect conceptions of nationhood and cultural identity. Requisites: Restricted to students with 57-180 credits (Junior or Senior) Media Studies (MDST) or International Affairs (IAFS) majors only.
Acquaints students with general, thematic, and contextual theories of human communication. Gives attention to criteria for evaluating theories. Requisites: Requires prerequisite courses of COMM 1210 and 1600 (all minimum grade C-). Restricted to students with 27-180 credits (Sophomore, Junior or Senior) Communication (COMM or COMN) majors only.
Provides the rhetorical foundations of communication through study of the humanistic traditions of rhetorical theory, with applications to social interaction and message analysis. Requisites: Requires prerequisite courses of COMM 1210 and 1600 (all minimum grade C-). Restricted to students with 27-180 credits (Sophomore, Junior or Senior) Communication (COMM or COMN) majors only.
Focuses on principles of argument, the process of critical decision making, and uses and limitations of logic and evidence. Contemporary issues (personal, social, political, or philosophical) are analyzed and debated. Recommended prereq., COMM 1210 and COMM 1600. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Explores how persuasion influences decision making. Focuses on different definitions and models of persuasion, ethical perspectives on persuasion, qualitative and quantitative research on persuasion, and the tools of motivation, as well as how to create effective and ethical persuasive messages. Recommended prereqs., COMM 1210 and COMM 1600. Requisites: Restricted to students with 57-180 credits (Junior or Senior) Communication (COMM or COMN) majors only.
Focuses on the institutions and practices of the media industries. Surveys the histories, structures, and activities of these organizations and the contemporary issues surrounding them. Requisites: Restricted to students with 57-180 credits (Junior or Senior) Media Studies (MDST) majors only.
