APRD-4102 (3) Sustainable Brand Practices: Ethics Cases in Advertising and PR

A brand's success is dependent upon several factors including economic, marketing, cultural and ethical. The purpose of this course is to explore some contemporary issues and ethics cases in advertising and public relations and how these practices impact the long-term success of a brand. Students will explore branding concepts and theories of ethics to examine some of the current controversies in which advertising and public relations campaigns are involved and how these issues can be dealt with in an ethical and socially responsible manner. Requisites: Requires a prerequisite course of APRD 2000 (minimum grade D-). Restricted Strategic Communication (STCM) majors only with a minimum of 80 hours.