APRD-4100 (3) Using Culture in Brand Building

Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market. Requisites: Requires a prerequisite course of APRD 2000 (minimum grade D-). Restricted Strategic Communication (STCM) majors only with a minimum of 80 hours.