APRD-3004 (3) Account Management

Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.