APRD-3002 (3) Communication Platforms

Explores cross-channel media consumption (television, print, radio, Internet, product placement, word-of-mouth, etc.) and developing evaluative techniques to choose media that will most effective implement a brand strategy; allows students to learn how to utilize different forms of media in the context of integrated brand communication. Similar to JOUR 3463. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.