APRD-3000 (3) Intermediate Creative Concepts

Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Instructor consent required. Similar to JOUR 3503. Requisites: Requires a prerequisite course of APRD 2003 or APRD 2003 (minimum grade D-). Requires a corequisite course of APRD 3001. Restricted to Strategic Communication (STCM) majors only.