Courses

    Explores alternative views of the role of business inour global society through detailed case analyses, beginning with the free market view. This is a cross-functional area course that helps students to isolate and articulate their personal values that will shape business conduct. Emphasizes individual and organizational responsibility for business behavior in the broader social context. Prerequisites: Requires prerequisite courses of BCOR 2000, 2200, 2300, 2400 & 2500 (all minimum grade D-). Restricted to Business majors with 52-180 units completed.
    Covers the theory and practices governing the management of capital in a business firm. Examines the determinants of capital requirements, methods of obtaining capital, problems of internal financial management, and methods of financial analysis. Prerequisites: Requires prerequisite courses of BCOR 2000 and 2200 (all minimum grade D-). Restricted to Business majors with 52-180 units completed.
    Provides an opportunity to learn and practice the foundational skills of negotiation and conflict management. This class provides a set of conceptual tools for diagnosing problems and obtaining agreement in difficult situations. Students will learn to identify and strategically execute a set of options that allow them to obtain their business objectives while building effective and harmonious work relationships. Prerequisites: Requires prerequisite course of BCOR 2300 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Provides an opportunity to learn about and practice the skills required of all managers. These skills include leadership, negotiation, conducting performance appraisals, delegation, effective communication, interviewing and making hiring decisions, and managing employees with problem behaviors. Objectives include developing self-awareness of strengths and weaknesses as a manager, gaining familiarity with theory-based skills, and developing proficiency in the use of these skills. Students taking this course will not receive credit for LEAD 1000. Prerequisites: Requires prerequisite course of BCOR 2300 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Designed to provide opportunities to understand and develop professional competencies for successful careers in business. Designed to increase knowledge of job search strategies and formulate a career management plan for transitioning to the worksplace. Topics such as resumes, cover letters, personal branding, job search strategies, internships, career choices, networking and social media will be covered. A Self-Marketing Plan will be developed to help focus on long-term career goals. Prerequisites: Restricted to Leeds School of Business majors only.
    Introduces non-business students to the multiple facets of entrepreneurship and the entrepreneurial process. Entrepreneurship is a process of fundamental transformation: from innovative idea to enterprise and from enterprise to valuethus, entrepreneurship is more than a business practice. Innovation is central to this process and students will be challenged to develop creative solutions to a problem or need. Prerequisites: Restricted to non-Business majors with 60-180 units completed.
    Examines concepts, tools and techniques used in the management of service operations. Focuses on how firms add value and compete with high quality and efficient services. Emphasizes the use of models for designing new services and improving the effectiveness of service processes. Studies the application of technology in the context of productivity, growth and the globalization of services. Formerly SYST 3030, OPIM 3030. Prerequisites: Requires prerequisite course of BCOR 2500 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Explores the selling task and the essentials of managing the sales force. Includes recruiting, selecting and hiring, training, compensating, supervising, and controlling. Covers sales organization, sales planning, sales forecasting, assigning territories, quotas, and sales analysis. Formerly MKTG 4150. Prerequisites: Requires prerequisite course of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) or Advertising (ADVT) majors and 52-180 hours completed.
    Provides non-business students with a basic understanding of the business principles required to start and grow an entrepreneurial venture. It is intended for individuals who have not taken a marketing, accounting or finance course. This course will focus on two aspects of business that are critical to the success of any new venture: marketing and financial management. Prerequisites: Restricted to non-Business majors with 60-180 units completed.
    Focuses on acquiring accurate and timely knowledge to make effective operational, tactical and strategic decisions. This course focuses on how to create and use such knowledge. Topics include problem definition; critical factor isolation; data collection, storage, and querying; transformation of data into knowledge through appropriate analyses and aggregation; and the presentation of the knowledge to decision makers in meaningful ways. Formerly SYST 3100, OPIM 3100. Prerequisites: Requires prerequisite course of BCOR 2500 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.

    Uses computer programming to teach a complex problem solving skill. Its two main course objectives are: (1) learn to use a structured problem decomposition method, designed to help decompose a complex problem into manageable sub-problems. This method is best exemplified in programming but is applicable to any complex business problem. (2) understand the core concepts of programming--such as variable, object model, and control flow--that will help you not only appreciate the power of programming behind modern technologies but also better understand business process models. Formerly SYST 2010, OPIM 2010 and MGMT 2010.

    First of a two-course sequence intended to provide students with increased fluency in the language of business. Focuses on U.S. and international accounting concepts and methods that underlie financial statements and the related implications for interpreting financial accounting information. Prerequisites: Requires prerequiste courses of BCOR 2000 and 2200 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Intended to provide students with increased fluency in the language of business. Focuses on U.S. and international accounting concepts and methods that underlie financial statements and the related implications for interpreting financial accounting information. Builds and extends detailed knowledge of preparation, analysis, and use of financial statements. No credit given for this course if ACCT 3220 or ACCT 3230 have been taken. Prerequisites: Requires prerequiste courses of BCOR 2000 and 2200 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Second in a two-course sequence building and extending detailed knowledge of preparation, analysis, and use of financial statements. Prerequisites: Requires a prerequisite course of ACCT 3220 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors. Prerequisites: Requires prerequisite course of BCOR 2050 or 2400 (minimum grade D-). Restricted to Business (BUSN) or Advertising (ADVT) majors and 52-180 hours completed.
    This survey course takes a broad and comprehensive perspective on managing and operating in a rapidly growing global economy. Explores regional and national approaches to international management, including trade practices, country penetration strategies, international finance and accounting, marketing across cultures, global service and manufacturing operations, cultural and legal differences, ethical and sustainability issues, and global competitive strategy. Formerly INBU 4300. Prerequisites: Restricted to Business (BUSN) or International Affairs (IAFS) majors with 52-180 units completed.
    This survey course examines how to conduct international business in China. The course explores all the major functional areas of international business as they apply to U.S. companies in China: marketing, human resources, operations, finance, accounting, government relations, cultural and legal differences, ethical and sustainability issues, and global competitive strategy. Open to non-business students. Prerequisites: Restricted to students with 52-180 units completed.
    Provides cost analysis for the support of management decision making. Analyzes activities, cost behavior, role of accounting in planning, financial modeling,and managerial uses of cost data. Prerequisites: Requires prerequiste courses of BCOR 2000 and 2200 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. . Prerequisites: Requires prerequisite courses of BCOR 1020 and 2050 or 2400 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Examines concepts and structure of the United States income tax system. Focuses on concepts affecting all taxpayers, with emphasis on individual taxation. Same as ACCT 5440. Prerequisites: Requires a prerequisite course of BCOR 2000 (minimum grade D-). Restricted to Accounting (ACCT) or Finance (FNCE) majors with 52-180 units completed.
    Describes the economic, geographic, political, and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches, and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion, and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Same as INBU 5100. Formerly MKTG 3450. Prerequisites: Requires prerequisite class of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN), Advertising (ADVT) or International Affairs (IAFS) majors with 52-180 units completed.
    Introduces entrepreneurship. Addresses opportunity recognition, target markets, industry analysis, business model identification, sources of funding, managing rapid growth, and writing feasibility studies. Examines alternative forms of entrepreneurship such as franchising, corporate entrepreneurship, family business, and social entrepreneurship. Prerequisites: Requires prerequisite courses of BCOR 2000, 2200, 2300, and 2400 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. The course is designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Prerequisites: Requires prerequisite course of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) majors.
    Offered irregularly. Provides opportunity for investigation into new frontiers in marketing. Prerequisites: Requires prerequisite course of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
    Introduces students to the many facets of the marketing of sport and marketing through sport. Theoretical and practical applications of marketing sport are examined. The course will provide students with an understanding of current marketing concepts, and best business practices, related to sports enterprises and a foundation for pursuit of further study and work in sports and event marketing. Prerequisites: Restricted to students with 57-180 credits (Juniors or Seniors).

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