Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. . Prerequisites: Requires prerequisite courses of BCOR 1020 and 2050 or 2400 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
