Courses

    Examines the theory and practice of branding, target segmentation and how the digital space and the rapid rise of consumer generated content have impacted brand management. Students analyze audience research, and the competitive set to develop brand positions and benefits. Prerequisites: Requires prerequisite course of JOUR 2403 (minimum grade D-). Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 45 hours taken.
    Provides an opportunity to explore approaches to creative problem solving and visual thinking. Students draw on this theoretical foundation to develop advertising ideas in a variety of media for both commercial clients and non-profit organizations. Prerequisites: Requires prerequisite course of JOUR 2403 (minimum grade D-). Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only with a minimum of 45 hours taken.
    Studies media, markets, and audiences, and their relationships to advertising messages. Prerequisites: Requires prerequisite courses of JOUR 3403 and 3453 (all minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.
    Introduces students to applied research methods and provides practice in using research in marketing and advertising decision making. Prerequisites: Requires prerequisite courses of JOUR 3403 and 3453 (all minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.
    Explores both strategic and creative thinking and examines approaches to narrative storytelling as a tool for telling overarching brand stories. Students use the foundation to develop creative briefs and advertising campaigns. Instructor consent required. Prerequisites: Requires prerequisite course of JOUR 3453 (minimum grade D-) and a corequisite course of JOUR 4513.

    Provides the opportunity to do advertising work outside existing classes. May be repeated up to 6 total credit hours. Instructor consent required.

    Gives students the opportunity to work in small groups to develop material for an actual client. Students examine basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Prerequisites: Requires prerequisite course of JOUR 3463 or 3503 (minimum grade D-). Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors with a minimum of 85 hours.
    Examines criticisms and contributions of advertising in society and the economy. Same as JOUR 5453. Prerequisites: Restricted to Program in Journalism and Mass Communication (JOUR) majors with a minimum of 75 hours taken.
    Builds on skills acquired in JOUR 3503 and 4513 to help students enhance their conceptual abilities and generate both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required. Prerequisites: Requires prerequisite courses of JOUR 3503 and JOUR 4513 (all minimum grade D-).
    Explores theories of visual communication, the visual imagination, and key principles of design. Develops students ability to express ideas through images and to create both effective visual concepts and layouts for a variety of media. Instructor consent required. Prerequisites: Requires prerequisite course of JOUR 3453 (minimum grade D-) and a corequisite course of JOUR 3503.
    Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required. Prerequisites: Requires a prerequisite course of JOUR 4503 (minimum grade D-).
    Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that motivate purchase. Prerequisites: Requires prerequisites courses of JOUR 3403 and 3453 (all minimum grade D-). Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors with a minimum of 57 hours taken.
    Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Prerequisites: Requires prerequisite course of JOUR 3463 (minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.
    Prerequisites: Requires prerequisite courses of JOUR 3403 and 3453 (all minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.

    Same as JOUR 4453.