University Catalog 2014-2015

University of Colorado Boulder

JOUR-4403 (4) Advertising Campaigns

Gives students the opportunity to work in small groups to develop material for an actual client. Students examine basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client. Prerequisites: Requires prerequisite course of JOUR 3463 or 3503 (minimum grade D-). Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors with a minimum of 85 hours.