Examines the theory of branding: what brands are, how brands are created and measured, as well as strategies for managing brands and brand communication. Prerequisites: Requires prerequisite course of JOUR 3463 (minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors only.
