MKTG-3050 (3) Customer Analytics

Students develop a deep understanding of customer centricity and its implications for the firm, learn about state-of-the-art methods for calculating customer lifetime value and customer equity and develop the analytical and empirical skills that are needed to judge the appropriateness, performance and value of different statistical techniques that can be used to address issues around customer acquisition, development and retention. Requisites: Requires prerequisite course of BCOR 2001 or BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.