BCOR-2001 (3) Principles of Marketing and Management

Focuses on the basic principles of marketing and management. Within the marketing domain, students will be exposed to the role of marketing within a market economy, along with managerial decision making with respect to the marketing mix variables of price, product promotion and distribution. Within the management domain, students will learn how modern businesses compete in the global marketplace by utilizing the knowledge and skills of managers. Credit not granted for this course and BCOR 2300 and BCOR 2400. Requisites: Requires prerequisite courses of BCOR 1015 and BCOR 1025 and ECON 2010 (all minimum grade D-). Restricted to Business (BUSN) majors with 26-180 units completed.