BUSM-3001 (3) Managing Innovation in Organizations

Examines the organizational structures that support innovation and organizational change. Creativity and innovation are becoming critical competitive advantages, yet over forty percent of the new products that are launched each year fail in the marketplace. This course focuses on the role of effective teamwork in organizations and the tools needed during new product development to improve success. Requisites: Requires prerequisite courses of BUSM 2001 and 2002 (minimum grade D-). Restricted to students with Business Minor (BUSM-MIN) plan.