MKTG-3700 (3) Digital Marketing

Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. The course is designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Requisites: Requires prerequisite course of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) majors.