BUSM-2001 (3) Principles of Marketing and Management

Focuses on topics of marketing management and management of the firm, including the means by which firms use the "four P" decision variables of price, place, promotion, and product to create value for consumers and the marketplace. In addition, students learn the skills needed to effectively lead and manage individuals and teams, leading to a more effective and efficient workplace. Department enforced prereq., any calculus or statistics course. Requisites: Restricted to students with Business Minor (BUSM-MIN) plan and 12 units completed.