MGMT-3200 (3) Business Analytics

Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. The class creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Requisites: Requires prerequisite courses of BASE 2101, 2102, 2103 and 2104 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.