TLEN-5130 (3) Telecommunications Business Strategy

Covers concepts, strategies, and practical implementation of market oriented business strategy in the telecom industry grounded with real world examples. Topics include positioning, segmentation/ targeting, technology adoption, advertising/outreach, communication strategies, product management, sales process and business intelligence. Requisites: Requires prerequisite course of TLEN 5010 (minimum grade D-). Restricted to graduate students only.