EMEN-5430 (3) Software Product Management

Explores software product management activities from product concept to launch while ensuring both marketvisibility and customer satisfaction. Includes market research and opportunity analysis, software requirements, pricing and profitability, alpha-beta program feedback, operational readiness, sales channels and partner strategies. Recommended prereq., some software development experience. Non-EMP students require instructor permission. Requisites: Restricted to graduate students in Engineering Management Program (EMEN) only.