EMEN-5090 (3) Marketing and Technology Ventures

Acquiring marketing know-how is essential for engineers interested in technology and product development. Students learn the basic tenets of marketing with emphasis on developing a technology innovation into a commercially successful product. Special attention given to customer development as a key aspect of product development. Course designed to be of interest to engineers in existing companies and startups. Highlighted will be in-depth discussions of real-world case studies and providing the student with marketing strategies for the high tech environment. Non-EMP students require instructor permission. Requisites: Restricted to graduate students in Engineering Management Program (EMEN) only.