EMEN-4800 (3) Technology Ventures and Marketing.

Acquiring basic management and marketing skills is essential to successfully participating in technology venture development whether in a start-up company or Fortune 500 company. In the course, students learn to evaluate a technology, consider it's viability as product, and learn the basic tenets of marketing with emphasis on developing a technology innovation into a commercially successful product with a mind on customer development as a key aspect of product development. Requisites: Restricted to students with 57-180 credits (Junior or Senior) College of Engineering students only.