MSBX-5310 (3) Customer Analytics

Provides a deep understanding of customer centricity and its impications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of differnt statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Requisites: Restricted to Master of Business Admin (MBAD), MBA with Dual Degree (DMBA), Joint Juris Doctor/MBA (JMBA), Professional MBA Program (PMBA) Supply Chain Management (SCMN) or Business Analytics (BUAN) majors only.