MKTG-7810 (3) Doctoral Seminar: Psychological Approaches to Research in Marketing

Examines the basic psychological processes that underlie common marketing phenomena. Topics include memory and judgment, persuasion, attitude-behavior consistency, information processing, automatic and controlled processes, learning, motivation and cognition, social judgment, and the role of affect and mood on judgment. Discusses topics in consumer behavior and marketing management contexts, in conjunction with related methodological issues. Requisites: Restricted to graduate students only.