MBAX-6331 (2) Market Intelligence

Market Intelligence is a marketing decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers for both products and services. It is for managers as users of market information across marketing management, consulting, general management, and entrepreneurship to address problems of market selection, segmentation, positioning, new products, customer value and retention, pricing, communication, channel, etc. Department enforced prereq., MBAC core courses. Requisites: Restricted to Professional MBA Program (PMBA) majors only.