MBAX-6311 (2) Marketing Strategy

Marketing strategy is a critical managerial activity that recognizes the importance of a strong market focus and the delivery of superior customer value as bases for long term financial success. This course examines key elements of successful marketing strategy including optimal market definition, strong segmentation and positioning approaches, high levels of customer satisfaction, and effective management of critical exchange relationships. Requisites: Restricted to Professional MBA Program (PMBA) majors only.