MBAX-6301 (2) Marketing Communications

Focuses on the strategic and decision-making aspects of marketing communication from a managerial perspective. Designed to increase students' understanding of specific decision elements within an integrated marketing communications framework. Topics covered include promotional objectives, agency relations, media selection, budgeting, and advertising research. Explores relevant advertising models and the economic and social effects of promotional activity. Department enforced prereqs., MBA core courses. Requisites: Restricted to Professional MBA Program (PMBA) majors only.