MBAX-6300 (3) Marketing Communication

Focuses on the strategic and decision making aspects of marketing communication from a managerial perspective. Increases students' understanding of specific decision elements within an integrated marketing communications framework. Topics include promotional objectives, agency relations, media selection, budgeting, and advertising research. Also explores relevant advertising models and the economic and social effects of promotional activity. Requisites: Requires prereq course of MBAC 6090 (min grade D-). Restricted to Master of Business Admin (MBAD), MBA with Dual Degree (DMBA), Joint Juris Doctor/MBA (JMBA), Professional MBA Prog (PMBA), Supply Chain Mgmt (SCMN) or Busn Analytics (BUAN) majors only.