MBAX-6350 (3) Digital Marketing

Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid ("sponsored") ads on search engines. We will focus on AdWords. Requisites: Restricted to Master of Business Admin (MBAD), MBA with Dual Degree (DMBA), Joint Juris Doctor/MBA (JMBA), Professional MBA Program (PMBA), Supply Chain Management (SCMN) or Business Analytics (BUAN) majors only.